Spring Northampton Applications


Three County Fairgrounds • Northampton, MA
May 29, 30 & 31, 2021
225 exhibitors

About the Show

The Paradise City Arts Festival in Northampton is New England’s most exciting and prestigious show of fine and functional art. Taking place during the busy holiday weekend, this event attracts strong attendance, an educated clientele and extraordinary media coverage. 30% of the show’s attendees live in the region; 70% travel to Northampton from throughout New England, New York and beyond.

Located on Interstate-91 just 15 minutes north of the Massachusetts Turnpike, Northampton is under an hour from Hartford, the Berkshires and southern Vermont; under two hours from Boston, Albany and southern Connecticut; less than three hours from New York City. Designated ‘The Best Small Art Town in America’ and one of AmericanStyle Magazine’s top ‘Art Destinations,’ Northampton is a cultural, dining and shopping destination for visitors from all over the Northeast.

How fabulous the new arrangement is for Northampton! Setup, traffic, level floors and lawns, covered walkways, the dining tent opposite – really it’s so brilliant and wonderful. It feels like the structure and physical organization of the show matches the quality of the art and it’s all a fit. I hope you’re totally proud.
 – Exhibitor

The Facility

The Three County Fairgrounds is set against rolling hills by the majestic Connecticut River, and is highly visible to the millions of tourists driving on I-91. The show is completely under cover and takes place almost entirely indoors in three large buildings connected by covered walkways.

A limited number of outdoor spaces are available for those artists showing large-scale sculpture and outdoor site-specific work between the Exhibition Buildings and the Dining Tent. The Sculpture Promenade provides a beautiful setting for landscape oriented pieces, sculpture installations, greenery and a convenient resting area for attendees.


Paradise City furnishes wall-to-wall carpeting in all indoor spaces, jewelry lock-up, dedicated exhibitor parking and help with load-in and load-out. Advance color promotional materials are provided at no charge. Full convention services, including pipe and drape rental and drayage, are available. Paradise City’s Festival Dining Tent, featuring some of Northampton’s most acclaimed restaurants and live music, provides an upscale respite for collectors navigating the show.

Show Schedule

 May 28, Friday  setup
 May 29, Saturday  10am – 6pm
 May 30, Sunday  10am – 6pm
 May 31, Monday  10am – 4pm