Paradise City’s founders spent 20 years as artists on the show circuit. They walk the floor at all our shows, talk to artists, observe and listen. We gather sales results and comments on hundreds of exhibitor survey forms and read them carefully. We also collect vital marketing information from the thousands of customer survey forms filled out at every show.
This post uncovers some of the proven ways artists can increase their sales.Read more →
Paradise Perks! promotions are designed to raise your visibility in front of our large audience before you take part in a show, build your email list and drive customers to your booth. Paradise Perks! are more than just a way to distribute promotions. They can be used to build long term relationships with prospective customers. Here are some suggestions.Read more →
Paradise City has always made publicity and press coverage a very high priority. For 25 years we have cultivated relationships with newspaper and magazine editors, broadcast news producers and anchors, and now blog writers and highly trafficked event websites. Most of all, we encourage features that tell the stories of our exhibitors – every artist benefits from the coverage!Read more →
Founded by artists for artists, your success is at the heart of our business. We walk the floor at all our shows, talk to artists, observe and listen. We frequently receive emails and notes from our artists. We also gather comments on hundreds of anonymous exhibitor survey forms and read them carefully. Here are just a few of them.Read more →
Times have changed. It used to be that as an artist, you could simply focus on the creative aspects of your craft. Then to sell, you’d show up at a show and hope for good attendance and strong sales.
Now you have opportunities to build business through your website and digital marketing. Art fairs and craft shows are more than simply places to close sales, but rather one point of contact in what should be a multi-channel, long-term customer relationship.Read more →
You’ve honed your craft. You’ve built up a following for your work. And now you’re looking to exhibit at a high-quality juried art and craft show.
What makes for the best exhibitor experience at an arts festival? The bottom line is sales. This blog post delves into factors that contribute to a well-attended show resulting in high sales for artists and makers.Read more →
Succeeding as an independent maker requires more than stunning design and fine craftmanship. The best craft shows do more than just hold exhibitions. Created by artists for artists, Paradise City helps you reach sophisticated customers and collectors before, during and after its shows.Read more →