Artist Blog

News, Stories and Perspectives for Artists and Makers

Digital Marketing: Building Customer Relationships

Digital Marketing: Building Customer Relationships

Times have changed. It used to be that as an artist, you could simply focus on the creative aspects of your craft.  Then to sell, you’d show up at a show and hope for good attendance and strong sales.

Now you have opportunities to build business through your website and digital marketing. Art fairs and craft shows are more than simply places to close sales, but rather one point of contact in what should be a multi-channel, long-term customer relationship.

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Five Ways to Increase Sales at a Juried Arts Festival

Five Ways to Increase Sales at a Juried Arts Festival

Paradise City’s founders spent 20 years as artists on the show circuit. They walk the floor at all our shows, talk to artists, observe and listen. We gather sales results and comments on hundreds of exhibitor survey forms and read them carefully. We also collect vital marketing information from the thousands of customer survey forms filled out at every show.

This post uncovers some of the proven ways artists can increase their sales.

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What Makes a Great Arts Festival

What Makes a Great Arts Festival

You’ve honed your craft. You’ve built up a following for your work. And now you’re looking to exhibit at a high-quality juried art and craft show.

What makes for the best exhibitor experience at an arts festival? The bottom line is sales. This blog post delves into factors that contribute to a well-attended show resulting in high sales for artists and makers.

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Six Reasons to Apply to Paradise City

Six Reasons to Apply to Paradise City

Succeeding as an independent maker requires more than stunning design and fine craftmanship. The best craft shows do more than just hold exhibitions. Created by artists for artists, Paradise City helps you reach sophisticated customers and collectors before, during and after its shows.

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