Fall Northampton Applications


Three County Fairgrounds • Northampton, MA
October 10, 11 & 12, 2020
225 exhibitors

About the Show

The Paradise City Arts Festival in Northampton is New England’s most exciting and prestigious show of fine and functional art. Taking place during the busy holiday weekend, this event attracts strong attendance, an educated clientele and extraordinary media coverage. 30% of the show’s attendees live in the region; 70% travel to Northampton from across New England, New York and beyond.

Located on Interstate-91 just 15 minutes north of the Massachusetts Turnpike, Northampton is under an hour from Hartford, the Berkshires and southern Vermont; under two hours from Boston, Albany and southern Connecticut; less than three hours from New York City. Designated ‘The Best Small Art Town in America’, Northampton is a cultural, dining and shopping destination for visitors from all over the Northeast.

I have exhibited at events. I have produced events. Paradise City delivered in all aspects. Events are Frankensteins, there is no getting around it. With so many moving parts, it takes the extreme coordination of a seasoned, detail-driven organization to create a seamless experience for the guests and the participating artists. From load-in to load-out, it was efficient, friendly and a total blast.
 – 2018 Exhibitor

The Facility

The Three County Fairgrounds is set against rolling hills by the majestic Connecticut River, and is easily accessible via I-91 and the Massachusetts Turnpike. The show is completely under cover and takes place entirely indoors in three identical new buildings. All indoor spaces are carpeted, with a mixture of natural and artificial light.

A limited number of outdoor spaces are available for those artists showing large-scale sculpture. The Sculpture Promenade provides exhibiting artists with a beautiful setting for landscape oriented pieces. Outdoor areas also provide additional placement for sculpture installations, greenery, and a convenient resting area for attendees.


Paradise City furnishes wall-to-wall carpeting in all indoor spaces, jewelry lock-up and dedicated exhibitor parking, Help with load -in and load-out, and advance color promotional materials are provided at no charge. Full convention services, including pipe and drape rental and drayage, are available.

Paradise City’s Festival Dining Tent, popular with exhibitors and attendees alike, is a microcosm of Northampton’s vibrant restaurant scene, with recipes that span the globe. The great food is prepared by locally acclaimed restaurants, providing an upscale respite for collectors navigating the show.

Show Schedule

 October 11, Friday  setup
 October 12, Saturday  10am – 6pm
 October 13, Sunday  10am – 6pm
 October 14, Monday  10am – 4pm

Booth Sizes and Fees*

 10×10  $920
 10×15  $1285
 corners  add $275

* A limited number of oversize booths in all media categories and outdoor booths for large-scale sculpture will also be available.