Fall Northampton Applications

Three County Fairgrounds • Northampton, MA
October 9, 10 & 11, 2021
225 exhibitors

About the Show

Jon Smith describes his style as “loose realism with a hint of Impressionism.” His ongoing studies led him inside museums, where he became enthralled with the relationship of people to artwork. Today, he loves creating oil paintings that capture the fine lines of museum architecture and the lively spontaneity of people enjoying the art. Smith believes the goal of his painting is provide an introduction to a story. “Don’t let the experts tell you how to look at a painting. Discover for yourself the story behind the image you are viewing,” he says. His work is included in many private and corporate collections including the Boston Stock Exchange, Omni and Westin Hotels in Boston and New Haven and even the venerable Union Oyster House.  "Boston Museum of Fne Arts with Sargent": oil on canvas; 24" x 30"

The 27th Annual Paradise City Arts Festival in Northampton is New England’s most exciting and prestigious show of fine and functional art. This award-winning event attracts strong attendance, an educated clientele and extraordinary media coverage.

Located on Interstate-91 just 15 minutes north of the Massachusetts Turnpike, Northampton is under an hour from Hartford, the Berkshires and southern Vermont; under two hours from Boston, Albany and southern Connecticut; less than three hours from New York City. Designated ‘The Best Small Art Town in America’, Northampton is a cultural, dining and shopping destination for visitors from all over the Northeast.

Lovely show. Beautiful work. Top notch promoters. The crowd was enthusiastic, energetic and engaged! Thank you for another great show! 
  – 2019 Exhibitor

The Facility

The Three County Fairgrounds is set against rolling hills by the majestic Connecticut River, and is easily accessible via I-91 and the Massachusetts Turnpike. The show has a wonderful indoor-outdoor feel. It takes place in three airy buildings with high rafters and distinctive architecture, all connected by covered walkways. All indoor spaces are carpeted, with a mixture of natural and artificial light. The show entrance is in a central location with equal access to all buildings.

Outdoor spaces are available for those artists showing large-scale sculpture, outdoor seating, and garden pieces. The Sculpture Promenade provides exhibiting artists with a beautiful setting for landscape-oriented work. Outdoor areas also provide additional placement for sculpture installations, greenery, and convenient places for attendees to meet, relax, and contemplate their purchases.

This was probably my best show to date. I appreciate your professionalism, how well advertised the events are and how you take care of the artisans. 
  – 2019 Exhibitor


Paradise City furnishes wall-to-wall carpeting in all indoor spaces, free jewelry lock-up and dedicated exhibitor parking close to the exhibit areas, Help with load -in and load-out, and advance color promotional materials are provided at no charge. Full convention services, including pipe and drape rental and drayage, are available.

Paradise City’s Festival Dining Tent, popular with exhibitors and attendees alike, is a microcosm of Northampton’s vibrant restaurant scene, with recipes that span the globe and music in the air. The great food is prepared by locally acclaimed restaurants, providing an upscale respite for collectors navigating the show.

Show Schedule

 October 8, Friday  setup
 October 9, Saturday  10am – 6pm
 October 10, Sunday  10am – 6pm
 October 11, Monday  10am – 4pm

Booth Sizes and Fees*

 10×10  $920
 10×15  $1285
 corners  add $275

* A limited number of oversize booths in all media categories and outdoor booths for large-scale sculpture will also be available.