Fall Northampton Applications

Three County Fairgrounds • Northampton, MA
October 12, 13 & 14, 2024
220 exhibitors

About the Show

Join us for the 30th Annual Paradise City Arts Festival in Northampton! This event is New England’s most exciting and prestigious show of fine and functional art. This award-winning event attracts strong attendance, an educated clientele and extraordinary media coverage.

Located on Interstate-91 just 15 minutes north of the Massachusetts Turnpike, Northampton is under an hour from Hartford, the Berkshires and southern Vermont; under two hours from Boston, Albany and southern Connecticut; less than three hours from New York City. Designated ‘The Best Small Art Town in America’, Northampton is a cultural, dining and shopping destination for visitors from all over the Northeast.

Thank you so much for everything that you do! I just had the best show of many years! Over $15k with after sales and a commission. And the piece that was in the special themed show reeled in the client that bought 3 pieces from me this Sat. They fell in love with it and came straight to my booth. And it is now hanging in a room with another Paradise City artist. I am so grateful for all of your hard work to consistently make these shows so amazing!”  
  – Fine Art Exhibitor, 2023

The Facility

The Three County Fairgrounds is set against rolling hills by the majestic Connecticut River, and is easily accessible via I-91 and the Massachusetts Turnpike. The show has a wonderful indoor-outdoor feel. It takes place in three airy buildings with high rafters and distinctive architecture, all connected by covered walkways. All indoor spaces are carpeted, with a mixture of natural and artificial light. The show entrance is in a central location with equal access to all buildings.

Outdoor spaces are available for those artists showing large-scale sculpture, outdoor seating, and garden pieces. The Sculpture Promenade provides exhibiting artists with a beautiful setting for landscape-oriented work. Outdoor areas also provide additional placement for sculpture installations, greenery, and convenient places for attendees to meet, relax, and contemplate their purchases.


Paradise City furnishes wall-to-wall carpeting in all indoor spaces, free jewelry lock-up and dedicated exhibitor parking close to the exhibit areas, Help with load -in and load-out, and advance color promotional materials are provided at no charge. Full convention services, including pipe and drape rental and drayage, are available.

Paradise City’s Festival Dining Tent, popular with exhibitors and attendees alike, is a microcosm of Northampton’s vibrant restaurant scene, with recipes that span the globe and music in the air. The great food is prepared by locally acclaimed restaurants, providing an upscale respite for collectors navigating the show.

Show Schedule

 October 11, Friday  setup
 October 12, Saturday  10am – 6pm
 October 13, Sunday  10am – 5pm
 October 14, Monday  10am – 4pm

Booth Sizes and Fees*

 10×10  $1030
 10×15  $1445
 10×20  $1695
 corners  add $295

* A limited number of oversize booths in all media categories and outdoor booths for large-scale sculpture will also be available.