Marketplace E-Commerce and Digital Marketing Benefits

Because of the Marketplace, I have seen an increase in the traffic to my Etsy shop – by 47%. I have also had 1 large sale!

Launched in 2020, the Paradise City Marketplace now provides a platform for accepted artists to reach customers year-round. With Paradise City’s extensive email, digital marketing and social media campaigns, the Marketplace has averaged tens of thousands of storefront entrances monthly and increased artists’ e-commerce sales. Become a Member now!

Members take advantage of all their Marketplace benefits through our online service portal My Paradise City,

The Marketplace

Members receive a free storefront in the Paradise City Marketplace that takes customers directly to your web or e-commerce site. Paradise City continuously promotes the Marketplace through e-mail, social media and digital advertising. It’s like a year-round virtual show for Paradise City Members

Since launching in 2020, the Paradise City Marketplace has averaged over twenty-two thousand visits per month to members’ e-commerce sites. Paradise City does not take any percentage of sales for items sold or traffic generated through the Marketplace.

Members can fully customize their storefront images and update their promotions as often as they like.

NEW! Studio Visit Video

Connect with your audience by sharing a bit about your creative inspirations, process, and personal story in a custom produced video that we promote on the Paradise City Arts website & social media. Our team will come to your studio, perform a brief interview, and edit the video from soup to nuts.

Currently only available to our Northeast based artists, available slots will be limited. Paradise City will subsidize a sizeable portion of the production costs. Additional information on the production calendar, pricing and how to request your studio visit video will follow in July.

Paradise Perks! Email Marketing

Catch the eye of 40,000 collectors with your own custom storefront promotion! Building on our very popular show-specific Perks! campaigns, you can motivate customers to visit your website or e-commerce site with a promotional message that is displayed as they mouse over or touch your storefront image.

What a perfect day – the Paradise Marketplace Perks opened yesterday and already one quilt found a new home.

Could you offer a discount on selected inventory or new work that you would like to feature? Free shipping? How about a free print with the purchase of an original painting? This is not a one-size-fits-all marketing initiative. Get creative. The customer clicks on your promotion and they are taken directly to your e-commerce site to use your promotion.

Membership includes opt-in participation in six to eight Members-only Perks! campaigns per year. To read more and see examples of Perks from a recent campaign, visit

New Faces in the Marketplace

Paradise City’s jury process has always been a search for excellence and originality, whether the work is made by a nationally prominent ceramist or an emerging sculptor fresh out of school.
Our “New Faces” promotions periodically highlight artists who are new to the Marketplace. These features include both artists brand-new to Paradise City and familiar faces who are new to Membership and looking forward to broadening their digital marketing reach.

“B-Back” Email Campaigns

There’s a name for it. In the social circles of artists and craftspeople it’s called a “B-Back”. You’re browsing through many booths (or websites), love what you see, and can’t make up your mind. You say to yourself you’ll “be back.“
B-Back email campaigns after each show encourage patrons to follow up on purchases they were considering while they are still fresh in their minds. Patrons will be directed to a special Marketplace collection of Member artists participating in that show. Seeing an image of your work and having easy access to your website and contact info helps facilitate follow-up sales and commissions.

Collectors’ Recognition Awards

Open only to Members, Paradise City is inaugurating the biannual Collectors’ Recognition Awards. Voting will take place online via the Paradise City Marketplace. All of our patrons – and yours – will be eligible to vote. Voters will be asked to judge both craft and art on the basis of design, technical skill, originality, and imagination.

Six Finalists will each receive jury exempt status for every Paradise City show for two years. The Finalists who receive the most votes in their category will be named First Prize winners, and will be awarded a free 10×10 booth at any one Paradise City show of their choice in the next year.

Award recognition for the First Prize Winners and Finalists will be widely promoted on social media, our website’s award page and via email. The winners/finalists are recognized with a Collectors Recognition Award certificate and an image link to the Award Page to post on their own websites.